Mobile Marketing

Take advantage of the growth in the number of mobile users to target potential customers on mobile devices, smartphones and tablets. Mobile marketing offers a channel to improve how your customers interact with your brand.

Mobile marketing and your business

More and more people are using mobile devices on a daily basis. It’s no wonder that digital marketing is taking a shift to mobile marketing.

Statistics indicate that 83% of Internet usage in Kenya comes from mobile devices. Any serious business would also do well to not ignore the over 90% penetration of mobile subscriptions in the country.

Mobile marketing offers various ways to format your ads such as video ads, mobile games, mobile apps, and mobile search ads. Undoubtedly, mobile marketing is an exciting tool that companies can use to create and sustain interest from target audiences.  

With mobile marketing you have access to diverse marketing channels including SMS marketing, app optimization, push notifications, web marketing, and social media marketing. This makes it possible to deliver marketing messages to prospects through the channels they find most comfortable. 

Mobile marketing can also be used to design marketing messages customized to a certain target audience. The customization of mobile marketing messages is made possible through the use of technologies such as location services.

Why Engage our Mobile Marketing Services?

•Optimized marketing strategy

We ensure mobile marketing is part of a broader marketing campaign rather than a stand-alone project

•Mobile Friendly Design

We tune your browsing experience to make sure it is readable and accessible through the various platforms.

•Consumer Targeting

Creating defined buyer personas makes it more likely that personalized marketing messages have greater relevance to the target audience.

•Multiple Channel Approach

We increase the scope of your marketing campaign by using a range of mobile channels such as SMS, web marketing, email, social media, and native apps.

•Measurable KPIs

Our services have clearly stated engagement, acquisition, and customer service goals to determine how well mobile content engages your audience.

•Campaign Testing

We conduct A/B testing on different mobile channels to identify mobile device channel combinations that produce the greatest conversions.

Take action

Mobile marketing is not a passing fad. In fact, mobile marketing will assume greater importance in future as mobile technologies become more advanced.

Optimize your marketing strategy to give your brand a competitive edge by contacting us today.